I’ve been thinking a lot lately. Thinking about the business and what direction I want to take it in. Thinking about what I value in life and who I want around me. Thinking about all the drama that has been surrounding blogging and social media. I thought I’d share what has been happening around here because I’ve come to some conclusions and it’s always helpful for me to write them here on the blog – my online journal if you like.
I want to do less to get more
I have decided to refocus Claireabellemakes to bring it back to what it originally was in 2012! Rather than doing all.the.things, I’m going to focus on products and the blog. That’s it. I’ve ended freelance contracts and finally made the decision to retire Cambridge Craft Parties. I did feel sad at first (because how much fun were they and who doesn’t love buying party supplies and creating with others?!), but I know it’s the right thing to do. They needed a lot of work to make them more profitable and in my heart I was more drawn towards designing products. That’s not to say I wont run workshops in the future, but it was time to say goodbye to the parties.
I’m not giving up freelance work all together, I’m just being way more selective and only working on things I really believe in and enjoy. I’m not going to lie, this part has been scary. Especially as it has meant letting go of income when the landlord just increased our rent!
I don’t want to stress about social media
There has been a lot of drama about social media lately (Instagram bots, algorithms, etc) and I kind of don’t care about it. I did join an Instagram pod because I was curious to see what would happen (I like experimenting), but actually I now use it to keep connected with my favourite creatives and I really don’t care about numbers or engagement anymore. I care that people enjoy my posts online and that maybe they will like my designs enough to purchase something. I care that I am part of a community that supports one another – I certainly don’t care about getting on the Explore page of Instagram or getting a ‘blue tick’ to become verified. After all – what does that really mean? My main goal is to enjoy social media without analysing. It’s always been fun for me and I want to keep it that way.
I know why I am doing this and what I am now
Being reflective these last few months has reaffirmed why I want to have a creative job like this. Ultimately it’s to live a happy life and to make money. That’s it. I’m not looking for validation or for anything else – I just want to be creative and live a nice life. Pretty simple really.
I now feel like a designer maker. For years I didn’t want to use the term for myself and that’s OK. The imposter syndrome has left the building and I finally feel confident to tell people “I run my own business designing products and writing a creative blog”. Self doubt still happens every now and again, but it’s way less often now.
So what’s next?
I’m working on new designs. I’m streamlining the business as well as my physical ‘stuff’ in the studio. Doing fewer things means I can do them really really well. I’m working on wholesale plans. I’m working on a new website design with a shop. I’m meeting creative friends regularly. I’m creating community and attending face-to-face meet ups where I can.
In a physical sense, I’ve probably got less to show for my business since I quit my full-time job last Autumn. However, in an emotional sense, there is more clarity than ever. I just needed the head space and time to figure it all out.
I’m grateful I have had the chance to try so many things. It has helped me determine what I want my brand to be and I’ve learnt a lot. Letting the business evolve from nothing has been so valuable and I’m ready for the next steps now!
Wish me luck…..and thanks for reading my brain dump today 😉 What’s new with you?